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marketing•6 prompts

SEO Content Prompts

SEO content needs to satisfy both search engines and humans. These prompts help you create content that ranks and resonates.

1. Blog Post Outline

Best: Claude
Create an SEO-optimized blog post outline for the keyword "[target keyword]". Include: H1 title with keyword, 5-7 H2 sections that address search intent, suggested H3s under each, and a meta description. Structure it to capture featured snippets where possible.
Research "People Also Ask" for your keyword to inform H2 sections.

2. Meta Description

Best: ChatGPT
Write 5 meta description variations for a page about [topic] targeting "[keyword]". Each should be 150-160 characters, include the keyword naturally, have a clear value proposition, and end with implicit or explicit CTA.
Meta descriptions are ads in search results. Write them to get clicks.

3. Content Brief

Best: Perplexity
Create a content brief for an article targeting "[keyword]". Include: primary keyword, secondary keywords (5-7), search intent analysis, recommended word count, competitor content gaps to exploit, unique angles to cover, and suggested internal links.
Perplexity can research competitors. Combine with manual SERP analysis.

4. FAQ Section

Best: Perplexity
Generate an FAQ section for a page about [topic]. Include 6-8 questions based on actual search queries (check "People Also Ask"). Answers should be 2-3 sentences, direct, and formatted for FAQ schema markup.
FAQs can win featured snippets. Answer questions directly in first sentence.

5. Content Refresh

Best: Claude
I need to update this old blog post [paste content] to improve rankings for "[keyword]". Identify: outdated information to update, sections to expand, new topics to add based on current search intent, and improved heading structure.
Refreshing old content often outperforms writing new. Update your winners.

6. Internal Linking

Best: Claude
Suggest internal linking opportunities for this content: [paste article]. I have pages about: [list your other pages/topics]. Identify where to naturally add links, what anchor text to use, and any content gaps that suggest new pages to create.
Internal links pass authority and help users. Don't over-optimize anchor text.

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