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Ad Copy Prompts

Great ad copy stops thumbs and opens wallets. These prompts help you write ads that grab attention and drive action.

1. Facebook/Meta Ad

Best: ChatGPT
Write Facebook ad copy for [product/service] targeting [audience]. Primary text (125 chars visible), headline (40 chars), description (30 chars). Lead with the benefit, create urgency, include social proof if available. Generate 3 variations to test.
Facebook truncates text. Front-load benefits within visible character limits.

2. Google Search Ad

Best: ChatGPT
Write Google Search ad copy for [product/service] targeting keyword "[keyword]". Headlines (3, max 30 chars each), Descriptions (2, max 90 chars each). Include the keyword naturally, highlight unique value, strong CTA. Create 2 variations.
Include keyword in Headline 1 for relevance. Character limits are strict.

3. Retargeting Ad

Best: Claude
Write retargeting ad copy for people who [visited product page/abandoned cart/signed up but didn't convert]. Acknowledge they've seen us before, address likely objections, create urgency with [discount/limited time/new feature]. Tone: helpful not pushy.
Retargeting should feel personalized, not stalky. Acknowledge the relationship.

4. Video Ad Script

Best: Claude
Write a 30-second video ad script for [product]. Structure: Hook (3 sec), Problem (5 sec), Solution (10 sec), Proof (5 sec), CTA (7 sec). The hook must stop scrolling immediately. Include visual directions in brackets.
Video hooks need to work with sound off. Start visually arresting.

5. A/B Test Variations

Best: Claude
Create 5 headline variations for my ad about [product] targeting [audience]. Test different angles: benefit-focused, curiosity-driven, social proof, urgency, and problem-aware. Each should be distinctly different, not just word swaps.
True A/B testing requires meaningfully different approaches, not minor tweaks.

6. Ad Copy from Reviews

Best: Claude
Turn these customer reviews into ad copy: [paste reviews]. Extract the most compelling phrases, specific results mentioned, and emotional language. Create 3 ad variations that use authentic customer voice.
Customer language often converts better than marketing speak. Use their words.

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