marketing•6 prompts
Landing Page Prompts
Your landing page has seconds to convince visitors to act. These prompts help you write copy that converts browsers into buyers.
1. Hero Section
Best: ClaudeWrite hero section copy for [product/service] landing page. Include: Headline (clear value prop, under 10 words), subheadline (expand on benefit, 15-20 words), and primary CTA button text. Target audience: [describe them]. Avoid jargon.
Headlines should pass the "so what?" test. Answer why visitors should care.
2. Features to Benefits
Best: ClaudeConvert these product features into benefit-focused copy: [list features]. For each, explain the "so what"—what does this feature actually do for the user? Make it about their life, not our product.
Features tell, benefits sell. Always answer "what's in it for me?"
3. Social Proof Section
Best: ClaudeWrite a social proof section using these elements: [testimonials/logos/stats]. Create a compelling headline for the section, format testimonials to highlight key phrases, and write a brief intro that frames the proof.
Social proof reduces risk perception. Place it near your CTA.
4. Objection Handling
Best: ClaudeCreate an FAQ/objection handling section for [product] landing page. Address these common concerns: [list objections]. Frame answers to overcome objections while building trust. Don't be defensive—be helpful.
Unaddressed objections kill conversions. Surface and handle them proactively.
5. CTA Variations
Best: ClaudeGenerate 10 CTA button text variations for [action: sign up/buy/download/etc.]. Include: action-focused, benefit-focused, urgency-based, and risk-reducing options. Each 2-5 words. Avoid generic "Submit" or "Click Here".
CTAs should say what happens next. "Get My Free Guide" > "Submit".
6. Value Proposition
Best: ClaudeHelp me articulate the value proposition for [product/service]. Answer: What do we do? For whom? What's the key benefit? How are we different? Distill into: 1 sentence positioning statement, 3 supporting points, and a proof point.
If you can't explain your value simply, your landing page won't convert.
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