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AI Product Management Prompts

Product management is about making good decisions with incomplete information. These prompts help you structure thinking, write clearer specs, and communicate decisions effectively.

1. PRD Generator

Best: Claude
Write a Product Requirements Document for [feature]. Include: problem statement with user research evidence, success metrics (leading and lagging), user stories in "As a [user], I want [goal], so that [benefit]" format, acceptance criteria for each story, out of scope items, technical considerations, and rollback plan. Audience: engineering team.
Include the user research or data driving this feature. Claude writes PRDs that engineers actually want to read.

2. Feature Prioritization Framework

Best: Claude
Help me prioritize these features: [list features]. For each, estimate: impact on [key metric] (1-10), implementation effort (t-shirt size), confidence in the impact estimate (high/medium/low), and dependencies. Then rank using RICE scoring and explain your reasoning. Highlight any features where the ranking surprises you and why.
Be honest about confidence levels. Claude helps you think through assumptions rather than just running formulas.

3. User Story Writer

Best: Claude
Write detailed user stories for [feature/epic]. User types: [list personas]. For each story: "As a [persona], I want [action], so that [value]." Add acceptance criteria (given/when/then format), edge cases to consider, and design questions that need answering. Group stories by priority (must-have, should-have, nice-to-have).
Include your user personas and their primary jobs-to-be-done. Claude writes stories that reflect real user needs.

4. Stakeholder Update Email

Best: Claude
Write a stakeholder update for [product/project]. Audience: [executives/cross-functional team]. Cover: progress vs. plan (use traffic light status), key wins this sprint, risks and mitigation plans, upcoming decisions that need input, and timeline changes (if any). Be honest about problems without being alarmist. Under 300 words.
Include any difficult news - Claude frames challenges constructively without sugar-coating.

5. Competitor Feature Analysis

Best: Perplexity
Analyze [competitor product] vs. our product for [use case]. Compare: feature coverage, user experience quality, pricing and packaging, integration ecosystem, and customer sentiment. Identify: features they have that we don't (and whether they matter), our advantages they can't easily copy, and the 1 feature we should build next based on this analysis.
Perplexity can research current competitor features and reviews. Combine with Claude for strategic analysis.

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