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AI Copywriting Prompts

Great copy sells by understanding the reader, not by using tricks. These prompts produce copy that speaks to real pain points and drives action through clarity and empathy.

1. Landing Page Copy

Best: Claude
Write landing page copy for [product/service]. Target: [audience with specific pain]. Structure: headline (benefit-driven, under 10 words), subheadline (elaborate on promise), 3 benefit sections (each with headline + 2 sentences + proof point), objection handler section, social proof placement, and CTA (primary + secondary). Tone: [describe]. Above the fold content should make the visitor's problem feel understood.
Include customer quotes or reviews. Claude writes empathetic copy that feels customer-driven, not product-driven.

2. Headline A/B Test Generator

Best: ChatGPT
Generate 10 headline variations for [product/offer] targeting [audience]. Mix: 3 benefit-focused, 2 curiosity-driven, 2 social proof-based, 2 urgency-based, and 1 question format. Each under 15 words. For each, predict relative CTR (1-10) and explain the psychology behind why it works. I'll test the top 3.
Headlines are the highest-leverage copy. ChatGPT generates creative variations quickly for testing.

3. Ad Copy (Facebook/Google)

Best: ChatGPT
Write ad copy for [product] on [platform - Facebook/Google/Instagram]. Target: [audience]. Budget: [range]. Create 3 variations: each with primary text, headline, description, and CTA button text. Variation 1: pain-point focused, Variation 2: benefit-focused, Variation 3: social-proof focused. Respect character limits: [specify per platform].
Include character limits for your ad platform. ChatGPT handles format constraints and variations efficiently.

4. Email Sales Sequence

Best: Claude
Write a 5-email sales sequence for [product] after [trigger event - e.g., free trial signup]. Each email: subject line, preview text, body (under 200 words), CTA. Sequence arc: 1) Value delivery, 2) Case study/social proof, 3) Address #1 objection, 4) Scarcity/urgency, 5) Last chance + bonus. Each email should work standalone.
Specify the trigger event and the main buying objection. Claude crafts sequences that build progressively.

5. Voice & Tone Guide Creator

Best: Claude
Create a brand voice guide for [brand]. Based on: our audience is [describe], our personality is [describe], we want to sound like [reference], we never want to sound like [anti-reference]. Include: 3 voice principles with examples, word lists (use these / never use these), 5 before/after sentence rewrites showing the voice in action, and guidelines for different contexts (website, email, social, support).
Include existing copy samples. Claude extracts voice patterns and codifies them into usable guidelines.

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