business•Saves 6-10 hours

AI Market Research Workflow

Good market research informs better decisions. This workflow helps you understand market size, customer needs, and competitive dynamics systematically.

Best AI Models for This Workflow

Perplexity

Claude

Workflow Steps

Define Research Questions

Clarify exactly what you need to learn.

Help me define market research questions for [business/product idea]. I need to understand: market size, customer segments, buying behavior, and competitive landscape. What specific questions should I answer?

Best with Claude

Why Claude: Claude helps frame research questions that lead to actionable insights.

Market Sizing

Estimate the total addressable market.

Help me estimate market size for [market]. Use both top-down (industry data) and bottom-up (customer count × price) approaches. Identify: TAM, SAM, and SOM. Note assumptions and where to find better data.

Best with Perplexity

Why Perplexity: Perplexity finds market data and industry reports with citations.

Customer Analysis

Understand who your customers are and what they need.

Analyze the customer landscape for [market]. Identify: customer segments, their pain points, current solutions they use, buying criteria, and where they seek information. Create provisional personas.

Best with Claude

Why Claude: Claude synthesizes customer insights into useful personas.

Competitive Analysis

Map the competitive landscape and positioning.

Research competitors in [market]. For key players: positioning, strengths/weaknesses, pricing, and target customers. Identify: market gaps, over-served segments, and positioning opportunities.

Best with Perplexity

Why Perplexity: Perplexity finds current competitive information.

Trend Analysis

Identify trends that could affect the market.

Identify trends affecting [market]. Include: technology trends, regulatory changes, customer behavior shifts, and emerging competitors. For each trend: impact on the market and time horizon.

Best with Perplexity

Why Perplexity: Perplexity surfaces recent trends and developments.

Synthesize Findings

Create actionable insights from research.

Synthesize my market research into actionable insights: [paste findings]. Create: executive summary, key opportunities, main risks, and strategic recommendations. Focus on what should influence my decisions.

Best with Claude

Why Claude: Claude synthesizes complex research into strategic insights.

Run This Workflow with Council

Query multiple AI models at once to compare results at each step. See which AI handles each part of the workflow best.

Try Council Free

Related Workflows

AI Competitive Analysis Workflow

Saves 4-6 hours

AI Product Launch Marketing Workflow

Saves 10-20 hours

business•Saves 6-10 hours

AI Market Research Workflow

Good market research informs better decisions. This workflow helps you understand market size, customer needs, and competitive dynamics systematically.

Best AI Models for This Workflow

Perplexity

Claude

Workflow Steps

Define Research Questions

Clarify exactly what you need to learn.

Best with Claude

Why Claude: Claude helps frame research questions that lead to actionable insights.

Market Sizing

Estimate the total addressable market.

Best with Perplexity

Why Perplexity: Perplexity finds market data and industry reports with citations.

Customer Analysis

Understand who your customers are and what they need.

Analyze the customer landscape for [market]. Identify: customer segments, their pain points, current solutions they use, buying criteria, and where they seek information. Create provisional personas.

Best with Claude

Why Claude: Claude synthesizes customer insights into useful personas.

Competitive Analysis

Map the competitive landscape and positioning.

Research competitors in [market]. For key players: positioning, strengths/weaknesses, pricing, and target customers. Identify: market gaps, over-served segments, and positioning opportunities.

Best with Perplexity

Why Perplexity: Perplexity finds current competitive information.

Trend Analysis

Identify trends that could affect the market.

Identify trends affecting [market]. Include: technology trends, regulatory changes, customer behavior shifts, and emerging competitors. For each trend: impact on the market and time horizon.

Best with Perplexity

Why Perplexity: Perplexity surfaces recent trends and developments.

Synthesize Findings

Create actionable insights from research.

Best with Claude

Why Claude: Claude synthesizes complex research into strategic insights.

Run This Workflow with Council

Query multiple AI models at once to compare results at each step. See which AI handles each part of the workflow best.

Try Council Free

Related Workflows

AI Competitive Analysis Workflow

Saves 4-6 hours

AI Product Launch Marketing Workflow

Saves 10-20 hours