business•6 prompts

Proposal Writing Prompts

Proposals win deals. These prompts help you write compelling proposals that address client pain points and clearly communicate your value.

1. Executive Summary

Best: Claude

Write an executive summary for a proposal to [client] for [project type]. They care most about [their priorities]. My key differentiators are [your strengths]. Keep it to one page, lead with their problem, and make the ROI clear.

The executive summary is often the only part decision-makers read. Make it count.

2. Scope of Work

Best: Claude

Write a detailed scope of work for [project]. Include: deliverables with descriptions, timeline with milestones, assumptions we're making, and explicit exclusions (what's NOT included). Be specific enough to prevent scope creep.

Being explicit about exclusions prevents disputes later. List them clearly.

3. Pricing Section

Best: ChatGPT

Help me write the pricing section for my proposal. Total price is [amount] for [deliverables]. Present it in a way that emphasizes value over cost, break down what's included, and add optional add-ons they might want.

Consider tiered pricing (Good/Better/Best) to anchor high.

4. Why Choose Us

Best: Claude

Write a "Why [Company Name]" section for our proposal. Our differentiators: [list them]. Include relevant case studies or results. Don't be generic—explain why these specific strengths matter for THIS client's situation.

Specificity wins. Generic "we're experienced" claims don't persuade.

5. Risk Mitigation Section

Best: Claude

Write a risk mitigation section for this project proposal. Identify 3-5 potential risks the client might be worried about, and explain how we'll prevent or handle each. This shows we've thought ahead.

Addressing risks proactively builds trust and handles objections before they're raised.

6. Proposal Follow-Up Email

Best: Claude

Write a follow-up email to send 3 days after submitting my proposal to [client] for [project]. Don't just "check in"—add value by addressing a likely concern or sharing a relevant insight. Ask a specific question to prompt a response.

Following up with value > following up to nag.